Coaching Beyond the Finish Line
Meet Coach Rich Soares
I coach ambitious professionals who want to pursue meaningful endurance goals without losing sight of the life they’re building beyond sport.
For me, coaching has never been only about getting an athlete faster or preparing them for a single finish line. It begins with understanding why the goal matters. From there, we turn that goal into a journey that develops greater confidence, capability, and resilience both in sport and in life.
I believe the athlete is the hero of the story. My role is to bring the expertise, structure, perspective, and accountability that help you recognize your potential and take ownership of the work required to reach it.
Because sport is the vehicle. Transformation is the destination.
How I Serve My Athletes
Start With Your Why
A race may be the goal on the calendar, but there is usually something deeper behind it. Together, we uncover what you’re truly pursuing and build your training around a purpose that can sustain you through challenges, setbacks, and breakthroughs.
Coach the Whole Athlete
You are more than your workouts, splits, and training data. You have a career, relationships, responsibilities, and a life that matters. Effective coaching respects that reality.
Your training should challenge you, but it must also work within the context of your life. I help you find the balance between pursuing an ambitious goal and remaining present for the people and priorities that matter most.
Expertise and Structure
You shouldn’t have to guess what to do next. I bring clarity to the process by helping you understand what we’re doing, why it matters, and how each step connects to the larger goal.
The result is purposeful training built around your needs, your development, and your journey—not a one-size-fits-all plan.
Growth Accountability
Growth requires honesty, consistency, and accountability. I will celebrate your progress, ask thoughtful questions, and challenge you when the moment calls for it.
That accountability is never about shame or perfection. It is about helping you learn, adapt, and continue moving forward with intention.
Who I Coach Best
I do my best work with ambitious, purpose-driven athletes who:
- Want to pursue a goal that genuinely matters to them
- Value expertise, structure, accountability, and partnership
- Are willing to take ownership of their preparation
- Understand that meaningful progress requires consistency
- Want endurance sport to strengthen their lives—not consume them
- Are ready to discover what they are truly capable of
You don’t need to be an elite athlete. You do need to be willing to engage in the process.
